Social Strategic Planning:
Engaged Video will conduct a complete audit of every social media platform your organization is currently using, what type of messaging has been utilized in each of your social networks, and which posts have seen the greatest response from your audience. Once the audit has helped determine your organization’s current social engagement practices, and your audience’s level of engagement, a plan will be drafted for each unique social channel in consultation with your team. Understanding how each social platform should be utilized will help guide the strategic planning process. The final delivered product will encompass a report on prior usage and effectiveness, and a guide for future goals, crafting a narrative for each platform, and providing a rubric for the types of posts that will increase audience engagement.
Using client resources created for each show or product (posters, production stills, imagery, etc.) in your upcoming season, Engaged Video will craft digital media assets to rebrand your social platforms and create a unified and dynamic schedule for maintaining these channels through the following year based on your organization’s calendar of events. All settings and information currently in place for each social channel will be audited for consistency and impact. Location services, registration, and company identification in all social platforms will be reviewed and completed if not currently in place. All changes will be subject to partner approval through consultation.
An effective social media contest can result in a significant increase in likes and followers on various social networks. Engaged Video will consult with your team to identify an acceptable prize for engaging your audience. Engaged Video will then craft dynamic resources and content to solicit contest applicants to participate. The contest will be designed such that contest entrants’ contact information will be forwarded back to the client for the purposes of selecting a winner and expanding your database.
Dynamic Survey Creation:
You have questions for your audience and your audience wants to provide feedback! Engaged Video will help you compose an email campaign and design a survey that empowers your audience to participate and be heard. Using your choice of survey platform, our team will help you measure your audience engagement and ask questions that will result in meaningful responses.
Onsite Social Workshop:
The effectiveness of your social engagement strategy can be measured via a handful of very simple questions:
- What are your goals and are you accomplishing them?
- What story are you trying to tell and how are you telling that story today?
- Is your audience engaged and are they responding to your current strategy?
During the Onsite Social Workshop, Engaged Video will guide your key stakeholders through the process of asking and answering these questions as they relate to the unique needs of your organization. Through this workshop process your team will discover where your organization has room to improve your social engagement and develop a strategy to revise methods of utilizing these important communication channels.