A few months ago, I did a little tongue-in-cheek blog aimed at list articles (or listicles as us Buzzfeed aficionados call them). Today, I’m actually presenting you with a real listicle I hope can help you seriously up your content engagement game.
I harp daily over on our social feeds about the importance of videos and video marketing to the overall content strategy of a company and I am serious about it. Mostly because Zac drilled it into my head, and then showed me the crazy results that meaningful and engaging videos can produce. I was sold.
But if your content strategy is in its first stages or you’re just wading into the video world, it can be a little overwhelming trying to figure out the type of videos you should have. So I wanted to help you out a little and give you three types of videos to consider including in your content arsenal.
Informative Videos about your Industry
This one falls into the broad category. In this kind of video, you’re not specifically promoting a service or product that your company sells; instead you’re highlighting statistics, information, interesting events, etc. that are occurring in your specific industry.
They’re valuable because they’re giving viewers information about a topic of industry that they’re interested in, and that you’re an expert in. You want your audience to see you as a subject matter expert for your industry – creating these assets will bring people to you, who want your opinion and trust it.
Product or Service Spots
These videos are specific to you. Whereas the informative videos are industry-specific but not centered around your business, these videos focus solely on your company. Short spots that highlight a new service or exciting product launch are awesome to have in your back pocket. You can post them to your social feeds, send them out in eblasts to your mailing lists and blast them all over Youtube. It’s a great way to present something new in a fun, exciting, easily and quickly digestible way.
(If you haven’t watched any “Will It Blend” videos, you really should. Fair warning: they’ll make you want a BlendTec blender.)
Instead of only giving your audience the option to read about your newest product or service, you’re giving them the chance to watch a quick video as well. These also give you the added bonus of easy shareability (totally not a word, but I’m going with it) across social platforms, emails and more.
Company Culture Video
To be honest with you, I’m of the opinion that these are some of the most important videos you can have. Getting a glimpse at the kind of environment my favorite brands have in their office is awesome.
These are specific videos dealing with your company, but you’re not selling a new service or debuting a new product. You’re selling your company’s culture. I don’t know about you, but I’ve noticed a trend in the past few years: consumers really like to feel connected to the brands they support, and want to know that there are real people working behind the scenes. Taking the time to craft a video that highlights what makes the people working at your company special is well worth the effort.
You’re giving your fans a chance to get a look behind closed doors, and see how you and your employees interact with each other in a really personal way. It humanizes your brand, and makes you infinitely relatable. Plus, doesn’t that video by Hubspot look like a blast to make? They’re fun for your audience and for your co-workers.
So there you have it! Just a few simple ideas to help get you started. And here at Engaged Video, we help our clients create all of these and more!
What sort of videos will you be incorporating into your content strategy? Let us know in the comments below! In case you haven’t figured it out, we sort of love videos.