And Why You Should Consider Expanding Your Video Marketing Campaign Today
Check out the basic statistics for yourself over at YouTube and you’ll know what we’re talking about. Online video marketing and engagement tools are changing the way we interact with our communities, customers, friends, neighbors, and audiences. Check out some of those stats below:
Viewership
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
- 100 hours of video are uploaded to YouTube every minute
- 80% of YouTube traffic comes from outside the US
- YouTube is localized in 61 countries and across 61 languages
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
- Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
YouTube Partner Program
- Created in 2007, more than a million creators from over 30 countries around the world earn money from their YouTube videos
- Thousands of channels are making six figures per year
Monetization
- Thousands of advertisers are using TrueView in-stream and 75% of in-stream ads are now skippable
- More than a million advertisers use Google ad platforms, the majority of which are small businesses
Mobile and Devices
- Mobile makes up almost 40% of YouTube’s global watch time
- YouTube is available on hundreds of millions of devices
Content ID
- Content ID scans over 400 years of video every day
- More than 5,000 partners use Content ID, including major US network broadcasters, movie studios and record labels
- YouTube has more than 25 million reference files in the Content ID database; it’s among the most comprehensive in the world
- Content ID has generated hundreds of millions of dollars for partners
What Do You Think?
Is it time to increase your spending on video marketing? Engaged Video can help you make the right decisions for content creation, scheduling, and placement of your online video channels. That’s what we do.
